Winter Retreat: Developing your brand as a writer

Mon 23 November 2020 - Sat 28 November 2020
Guest Readers / Anna Caig & Clare Mackintosh
Course Fee / From £375 - £525 per person

Do you have a writing deadline, or are you simply looking to escape from a busy life for a short while? Our fully catered retreats will provide you with the time and space to write, read, reflect and relax. Set in a peaceful location in the stunning surroundings of rural north Wales, you can take inspiration from the spectacular sea views over Cardigan Bay, share ideas over dinner or simply sit back and relax in Tŷ Newydd’s cosy library.

The centre is set in its own beautiful grounds and within walking distance to the beach and woodland path – you’ll find yourself surrounded by nature and wildlife. You can also walk down to the village inn to experience a warm welcome. Everyone will have a room of their own, and your home-cooked meals will be provided by our experienced resident chef. Literature Wales staff members will be also on hand throughout your stay to offer advice on our opportunities and offers for writers.

During the retreat, communications expert Anna Caig will be running short workshops on developing your brand as a writer, including an introductory session of media interview training.

​Writers write. That is what you do. But what happens when your creation is complete and you’re ready to share it with the world? How can you ensure it reaches as many potential readers as possible?

​What is a personal brand? How can you create one and use it to find more readers? Do you need your own website? How do you choose the right social media channels for you and what content should you be sharing?

There can be a lot of anxiety around publicising writing, and many creative people see their work and the marketing of their work as two separate things. These workshops will get to the heart of why you create and use this to build an effective marketing strategy.

Anna will also be available for a short one-to-one tutorial with each writer to discuss your work and your journey as a writer.


Author Clare Mackintosh will be joining the retreat on the Thursday evening as a guest reader.


Guest Readers

Anna Caig

Anna Caig has worked in communications for 16 years, specialising in media relations and strategic marketing campaigns. By day she is Head of Communications at Sheffield City Council and MA Journalism tutor at The University of Sheffield. By night she writes crime and historical fiction, and reviews books for the Sheffield Telegraph and on her blog Murder Underground Broke The Camel’s Back.


Anna has trained media spokespeople to deliver information in the most challenging and high pressure situations. She began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience. She helps people spread the word about their work in a way that is authentic to why they create in the first place.

Clare Mackintosh

Clare Mackintosh is a Sunday Times bestselling author. Clare spent twelve years in the police force, including time on CID, and as a public order commander. She left the police in 2011 and now writes full time. Clare’s debut psychological thriller, I Let You Go, was the fastest selling title by a new crime writer in 2015, winning the Theakstons Old Peculier Crime Novel of the Year award, and the Cognac Prix du Polar for International Novel of the Year. Her second novel, I See You, was a number one Sunday Times bestseller and remained in the charts for thirteen weeks. Both I Let You Go and I See You were Richard & Judy book club picks, winning the readers’ vote on both occasions. In 2017 Clare published her third novel, Let Me Lie, which also hit the number one slot, spending several weeks in the top ten. Her fourth novel will be published in the summer of 2019.

Online Booking

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